Practical Advice 2/3

Nave Strategies Insights

Industry expertise for arts and cultural organizations

Don’t Make It Easy to Downgrade Subscriptions

J.L. Nave, III

Mar 191 min read

Marketing

Don’t Make It Easy to Downgrade Subscriptions

In the world of subscription renewals, there's a powerful psychology at play. People often choose the path of least resistance. ...

Don't Advertise Subscriptions in Mass Media

J.L. Nave, III

Mar 111 min read

Marketing

Don't Advertise Subscriptions in Mass Media

When it comes to marketing your subscriptions, there's a better way than blanketing mass media channels. Let's break down why. ...

Integrate Cash Flow Forecasting With Your Monthly Financials

J.L. Nave, III

Feb 271 min read

Financial Management

Integrate Cash Flow Forecasting With Your Monthly Financials

Navigate the financial seas with confidence! Don't let uncertainty steer your organization off course.

Include a Cash Flow Forecast with your Annual Budget

J.L. Nave

Feb 201 min read

Financial Management

Include a Cash Flow Forecast with your Annual Budget

You may feel confident knowing 'when' your organization will face a cash shortfall, but if you don't know by 'how much,' you're gambling...

When Budgeting, Understand the Cost of Overworking Staff

J.L. Nave, III

Feb 152 min read

Financial Management

When Budgeting, Understand the Cost of Overworking Staff

Struggling with budgeting for your arts or cultural organization? Don't miss out on our latest video discussing a common yet risky strategy

J.L. Nave, III

Jan 232 min read

Financial Management

Align Your Business Plan and Budget

Budgeting doesn't have to be a headache! Learn how to craft a winning business plan during budget season for a successful year ahead.

Use Data to Inform Annual Fund Revenue Budget

J.L. Nave, III

Jan 162 min read

Financial Management

Use Data to Inform Annual Fund Revenue Budget

In our final video on using data for revenue projection, we're tackling Annual Fund budgeting.

Use Data to Inform Single Ticket Revenue Projections

J.L. Nave, III

Jan 112 min read

Financial Management

Use Data to Inform Single Ticket Revenue Projections

This is the second video in our series on using data to project revenue, this time focusing on single tickets. We've all been there:...

Use Data to Inform Subscription Revenue Budgets

J.L. Nave, III

Jan 22 min read

Financial Management

Use Data to Inform Subscription Revenue Budgets

In our new video series on budgeting with data, we kick things off by tackling a common budgeting approach for subscriptions.

J.L. Nave, III

Dec 19, 20231 min read

Marketing

Repetition Drives Better Results

There’s a cardinal rule in marketing: effective campaigns are achieved through repetition. But repetition alone is only part of the formula.

J.L. Nave

Dec 12, 20231 min read

Marketing

Use the Right Kind of Marketing

I’m often a bit surprised when chatting with executive leaders, and a lack of clarity emerges in our conversations about when to use direct

J.L. Nave, III

Dec 5, 20231 min read

Marketing

Ensure Your Calls to Action Shine

The most important information in marketing materials – calls to action – often gets lost in a clutter of information. If a call to action

J.L. Nave, III

Nov 28, 20232 min read

Marketing

Always Have a Call to Action

"Without a call to action, your marketing and advertising is merely information. It doesn’t inspire action and doesn’t drive results."

J.L. Nave

Nov 14, 20232 min read

Marketing

Know Your Marketing Cost of Sale

In marketing, balance is key. Knowing your Cost of Sale helps avoid the pitfalls of under or over-investing.

J.L. Nave

Nov 8, 20231 min read

Development

Start a Planned Giving Program

Regardless of size, any organization should consider starting a planned giving program if they don’t already have one.

Use Benefits to Encourage Major Donations

J.L. Nave, III

Oct 31, 20231 min read

Development

Use Benefits to Encourage Major Donations

When it comes to fundraising, major donors are your champions for impact and change. Let's explore what motivates them to give generously...

Use Benefits to Encourage Mid-Level Donations

J.L. Nave

Oct 24, 20231 min read

Development

Use Benefits to Encourage Mid-Level Donations

The focus of today's video is on encouraging mid-level donations, and J.L. offers three key strategies for achieving this goal.

Use Benefits To Encourage Entry-Level Donations

J.L. Nave

Oct 12, 20231 min read

Development

Use Benefits To Encourage Entry-Level Donations

Effective fundraising happens when an organization offers benefits that resonate with its patrons. Here are a few things to remember

Use Multiple Channels in Your Annual Fund Campaign

J.L. Nave

Oct 3, 20231 min read

Development

Use Multiple Channels in Your Annual Fund Campaign

When planning a fundraising campaign, a one-size-fits-all approach never works effectively.

J.L. Nave

Sep 26, 20231 min read

Development

Make Your Donation Ask About the Patron

When it comes to fundraising, it’s best when people donate because they want to. I know that sounds obvious, and yet, arts and cultural...

Industry expertise for arts and cultural organizations

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