Turn Up the Marketing When You Have a Hit
When a show is in high demand, it's a golden opportunity. But what many organizations miss is the chance to turn that demand into a...
top of page
Nave Strategies Insights
Industry expertise for arts and cultural organizations
J.L. Nave
Apr 21 min read
Pay More Attention to Your New Subscribers
Your new subscribers are like a breath of fresh air for your organization. They've taken a leap forward, but remember, this doesn't mean...
J.L. Nave, III
Mar 261 min read
Make a Splash When Single Tickets Go On Sale
Single ticket buyers are often the entry point for new patrons into your world. That's why when single tickets go on sale, it's a...
J.L. Nave, III
Mar 191 min read
Don’t Make It Easy to Downgrade Subscriptions
In the world of subscription renewals, there's a powerful psychology at play. People often choose the path of least resistance. ...
J.L. Nave, III
Mar 111 min read
Don't Advertise Subscriptions in Mass Media
When it comes to marketing your subscriptions, there's a better way than blanketing mass media channels. Let's break down why. ...
J.L. Nave, III
Dec 19, 20231 min read
Repetition Drives Better Results
There’s a cardinal rule in marketing: effective campaigns are achieved through repetition. But repetition alone is only part of the formula.
J.L. Nave
Dec 12, 20231 min read
Use the Right Kind of Marketing
I’m often a bit surprised when chatting with executive leaders, and a lack of clarity emerges in our conversations about when to use direct
J.L. Nave, III
Dec 5, 20231 min read
Ensure Your Calls to Action Shine
The most important information in marketing materials – calls to action – often gets lost in a clutter of information. If a call to action
J.L. Nave, III
Nov 28, 20232 min read
Always Have a Call to Action
"Without a call to action, your marketing and advertising is merely information. It doesn’t inspire action and doesn’t drive results."
J.L. Nave
Nov 14, 20232 min read
Know Your Marketing Cost of Sale
In marketing, balance is key. Knowing your Cost of Sale helps avoid the pitfalls of under or over-investing.
bottom of page