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Nave Strategies Quick Tips
Industry expertise for arts and cultural organizations


Use Data to Inform Subscription Revenue Budgets
In our new video series on budgeting with data, we kick things off by tackling a common budgeting approach for subscriptions. Discover why r
J.L. Nave
Feb 43 min read


​​Turn Up the Marketing When You Have a Hit​
​​When a show is in high demand, it's a golden opportunity. ​ ​But what many organizations miss is the chance to turn that demand into a...
J.L. Nave, III
Apr 9, 20241 min read


Pay More Attention to Your New Subscribers
Your new subscribers are like a breath of fresh air for your organization. They've taken a leap forward, but remember, this doesn't mean...
J.L. Nave
Apr 2, 20241 min read


Make a Splash When Single Tickets Go On Sale
​​Single ticket buyers are often the entry point for new patrons into your world. ​ ​That's why when single tickets go on sale, it's a...
J.L. Nave, III
Mar 26, 20241 min read


​​Don’t Make It Easy to Downgrade Subscriptions​
​​In the world of subscription renewals, there's a powerful psychology at play. ​ ​People often choose the path of least resistance. ​...
J.L. Nave, III
Mar 19, 20241 min read


Don't Advertise Subscriptions in Mass Media
​​When it comes to marketing your subscriptions, there's a better way than blanketing mass media channels. ​ ​Let's break down why. ​...
J.L. Nave, III
Mar 12, 20241 min read


Repetition Drives Better Results
There’s a cardinal rule in marketing: effective campaigns are achieved through repetition. But repetition alone is only part of the formula.
J.L. Nave, III
Dec 19, 20231 min read


Use the Right Kind of Marketing
I’m often a bit surprised when chatting with executive leaders, and a lack of clarity emerges in our conversations about when to use direct
J.L. Nave
Dec 12, 20231 min read


Ensure Your Calls to Action Shine
The most important information in marketing materials – calls to action – often gets lost in a clutter of information. If a call to action
J.L. Nave, III
Dec 5, 20231 min read


Always Have a Call to Action
"Without a call to action, your marketing and advertising is merely information. It doesn’t inspire action and doesn’t drive results."
J.L. Nave, III
Nov 28, 20232 min read


Know Your Marketing Cost of Sale
In marketing, balance is key. Knowing your Cost of Sale helps avoid the pitfalls of under or over-investing.
J.L. Nave
Nov 14, 20232 min read
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